We at ALDEN have been working on enhancements to our brand identity and are proud to unveil our new corporate logo and enhanced color scheme. Our business has grown and evolved over the last 123 years, and we felt it was time for a change - reflecting who we are today and symbolizing our dynamic future. What stays the same is our commitment to solving flow problems and providing quality results that are driven by innovation and surrounded by integrity.
The "A" shape is the anchor from Alden's history and our new image is built from and through it. The droplet shape reflects our continued focus in flow technology and its transparency alludes to both air and water. Our commitment to environmentally sustainable development is symbolized by the leaf. The gear represents our foundation in engineering and technological innovation; it is also seen by some as a water wheel which speaks to our historical roots in water power.